CBD trade shows 2026: every key event across Europe

Last updated: 3 June 2026. The 2026 European CBD trade show calendar has already played a large part of its hand, and the second half of the year still holds eight major dates in store. From Spannabis leaving Barcelona for Bilbao, to Mary Jane Berlin celebrating its 10th anniversary, and the CB Expo Dortmund running alongside InterTabac, here is the complete, verified and chronological map of events to follow the hemp and CBD industry this year.

Why 2026 marks a turning point. The European CBD market is undergoing a deep reshaping: the German Cannabis Act (KCanG) has been in force since April 2024 and now structures the largest market on the continent. France tightened its application of the Novel Food regulation on 15 May 2026 across certain food categories. Spain has moved Spannabis from Barcelona to Bilbao. Three shifts that redraw the map of trade shows worth attending.

The 2026 calendar at a glance

The CBD trade shows ahead in the second half of 2026

Here is the detail of the eight dates still on the European 2026 calendar. All are confirmed by the organisers as of 3 June 2026.

Mary Jane Berlin, 11 to 14 June 2026

Germany's summer flagship celebrates its tenth anniversary at the Messe Berlin exhibition grounds, located at the foot of the radio tower. Thursday 11 June is reserved for professionals (B2B programme and conference), while the festival opens to the public from Friday 12 to Sunday 14 June. The organisers expect more than 60 000 visitors and nearly 500 international exhibitors, making it the largest cannabis gathering in Germany. On the programme: presentation of the latest innovations in vaporisation, CBD and growing equipment, alongside a festival programme with live music, food trucks and scientific talks. The German Cannabis Cup rewards the best German strains and extracts. Entry is restricted to adults.

Cultiva Munich, 3 to 5 July 2026

For the first time, the Cultiva group sets foot at Motorworld München, an event venue in northern Munich. It is a summer offshoot of the historic Vienna Hanfexpo, riding the dynamic of the Bavarian market since the German Cannabis Act came into force. The format follows the Cultiva codes: international exhibitors, conference programme on cultivation and regulation, festival atmosphere.

Cannafair Düsseldorf, 21 to 23 August 2026

The Areal Böhler, a former industrial site in Meerbusch, hosts the sixth edition of Cannafair, now the leading cannabis fair in North Rhine-Westphalia. The organisers expect up to 30 000 visitors and around 300 exhibitors. The geographical catchment is strategic: more than 30 million inhabitants live within a 150-kilometre radius, plus the immediate proximity to the Netherlands. The offering covers CBD cosmetics, vaporisers, growing equipment, hemp food, medical cannabis and accessories. 18+ only.

CB Expo Dortmund, 15 to 17 September 2026

A strictly B2B event, the CB Expo takes place at the Westfalenhallen in Dortmund within the InterTabac and InterSupply trade show, the world's largest professional fair for tobacco products and vape supplies. Proximity to 14 500 decision-makers from the tobacco, vape and cannabis industries creates unique business opportunities for CBD brands targeting German distribution. High-level conferences, dedicated networking areas and product presentations structure the event.

Cannafriends Ilsede, 25 to 27 September 2026

Smaller and more community-focused, the Cannafriends show takes place at the Gebläsehalle in Ilsede, Lower Saxony. It is the northern German meeting point for the hemp industry, with a hybrid format combining exhibition, workshops and talks. The atmosphere is closer to an extended professional gathering than a large festival.

Cultiva Hanfexpo Vienna, 2 to 4 October 2026

The Vienna edition remains the historic flagship of the Cultiva group, organised since 2007 at the Marx Halle, a converted industrial hall in the heart of Vienna. Over 120 international exhibitors present their products and innovations across three days. The parallel congress gathers doctors, lawyers and researchers around health, law and hemp culture every year. Vienna offers a central location in Europe, accessible from Hungary, Slovakia and Czechia.

Cannafest Prague, 6 to 8 November 2026

The 16th edition of Cannafest takes place at the PVA EXPO PRAHA in the Letňany district of Prague. It is one of the oldest cannabis shows in Europe (founded in 2009) and the largest in the East. More than 30 000 visitors and 250 exhibitors expected, with a balanced mix of B2B offering (cultivation, extraction, equipment) and consumer offering (vaporisers, accessories, CBD). Czechia partially legalised personal cannabis consumption in January 2026, adding a new dimension to this edition. Talks mostly in Czech and English.

Highlife Cup Amsterdam, 7 to 8 November 2026

More than a trade show, the Highlife Cup is one of the most prestigious cannabis competitions in the world, organised since 1995 by the Soft Secrets magazine. Strains are judged blind by an expert jury over eight to ten weeks before the awards ceremony. Coffeeshops, growshops, seed banks and brands compete. An expo and networking programme accompanies the competition. Despite the evolving scene, Amsterdam remains a nerve centre of European cannabis culture.

A recap of the past 2026 shows

The first half of 2026 was particularly rich. Here are the key facts to remember.

Spannabis leaves Barcelona for Bilbao. After over twenty years at the Fira de Cornellà, Europe's largest cannabis show held its 23rd edition at the Bilbao Exhibition Centre from 17 to 19 April 2026. Reason for the move: the planned demolition of the historic Catalan venue. Outcome: 40 000 visitors, over 500 exhibitors, and the Spannabis Champions Cup celebrating its 20th year. The Basque Country, with its established cannabis association culture, welcomes the show well. The next edition is announced for April 2027 at the same location.

Cannabis Europa Paris, a strong regulatory signal. On 19 February 2026, the Cannabis Europa conference took place at the Hôtel de l'Industrie in Saint-Germain-des-Prés. Over 250 policymakers, healthcare professionals and investors debated the rollout of medical cannabis in France, scheduled for 1 April 2026 after several years of pilot programmes. A symbolic step for the French sector.

Cannabis Europa London, the UK reference. The London edition of Cannabis Europa took place on 26 and 27 May 2026 in the UK capital. Reference B2B conference format on medical cannabis and European regulation. The 2027 edition is expected at the same period.

Cann'Agri Expo and Platinum CBD Cup in Nantes. On 28 March 2026, L'Agronaute in Nantes hosted the 4th edition of Cann'Agri Expo with 34 exhibitors and 700 to 800 professional visitors. The Platinum CBD Cup 2026 crowned, in the outdoor category, the Onion Patch strain from Black Goat Farmz.

How to choose the CBD trade show that suits you

For hemp industry professionals

If you are a producer, distributor, laboratory, e-commerce operator or pharmacist interested in medical cannabis, the B2B premium events are the priority. CB Expo Dortmund (15 to 17 September 2026) is by far the most business-oriented, thanks to its coupling with InterTabac which gathers European buyers in tobacco and vape. Cannabis Europa London is the UK reference for the regulated cannabis sector. Spannabis Bilbao remains a must to meet international players at a single event.

For enthusiasts and curious newcomers

If you are discovering CBD or wish to compare brands and products in a festive setting, public trade shows are tailored for you. Mary Jane Berlin and Cannafair Düsseldorf offer the most complete experience, with international exhibitors, festival atmosphere and music programme. Cannafest Prague offers a more technical approach, ideal to understand cultivation and extraction.

To discover brands and trends

Hybrid shows like Cultiva Vienna or Cannafriends Ilsede offer an intermediate format, calmer and conducive to direct exchanges with exhibitors. It is a good entry point for anyone who wants to identify new brands without the crowds of the major events.

Why 2026 is a turning point for cannabis trade shows in Europe

Three structural dynamics are redrawing the map of cannabis events this year.

Germany becomes the European centre of gravity. Since the Cannabis Act (KCanG) came into force on 1 April 2024, the German market has experienced record growth. Five major shows take place in Germany in 2026 compared to only three or four just two years earlier. It is now essential for any European hemp brand.

France tightens its regulatory framework. Since 15 May 2026, the strict application of the Novel Food regulation in France has suspended the marketing of several CBD food categories (sublingual oils, capsules, gummies, infusions). French trade shows have automatically refocused on the unaffected categories: flowers, resin, cosmetics, e-liquids.

Spain leaves Barcelona. The move of Spannabis to Bilbao marks the end of an era for the Catalan cannabis scene and the rise of a new hub in the Basque Country, with its structured cannabis association culture.

Looking ahead to 2027: what is already announced

Several organisations have already confirmed their dates for next year.

Cultiva 2027 in Zagreb. The Cultiva group will organise its autumn 2027 edition in Croatia for the first time, in the capital Zagreb. Over 3 000 visitors are expected for this first edition. It is a strategic opening to Central and South-East Europe.

Spannabis 2027 in Bilbao. The organisation has confirmed a new cycle at the Bilbao Exhibition Centre, following the success of the 23rd edition in April 2026.

Expected recurrences. Canapa Mundi (February), CBD Expo Paris (March), Cann'Agri Expo Nantes (March), Mary Jane Berlin (June), CB Expo Dortmund (September), Cannafest Prague (November) and Cultiva Hanfexpo Vienna (October) generally return at equivalent dates every year. Official confirmations are expected between January and March 2027.

Beyond the core perimeter: one more upcoming date

PTMC Lisbon, 10 to 11 September 2026 (upcoming). Portugal Medical Cannabis 2026 gathers researchers, producers and investors around medical cannabis. Portugal has become a major European actor in medical production, which makes the conference relevant for anyone interested in compliance and exports.

Frequently asked questions about 2026 CBD trade shows

What is the largest CBD trade show in Europe?

Spannabis is the largest cannabis and CBD trade show in Europe with around 40 000 visitors and over 500 exhibitors. The 2026 edition took place in Bilbao from 17 to 19 April. Mary Jane Berlin (60 000 visitors) is larger in visitor numbers, but remains focused on the German market.

Is CBD legal in Germany?

Yes. CBD derived from hemp containing less than 0,3 % THC is legal in Germany, under the Cannabis Act (KCanG) which came into force on 1 April 2024. This law also partially legalised recreational cannabis for adults within a strict framework, which is strongly energising German trade shows.

Can you buy CBD directly at these trade shows in France?

At French shows, the sale of CBD flowers, resin, cosmetics and e-liquids is permitted as long as the THC content remains below 0,3 %. Since 15 May 2026, sales of food categories (sublingual oils, capsules, gummies, infusions) have been suspended in France under the Novel Food regulation.

Which CBD shows take place in London or the UK in 2026?

The main 2026 reference for the UK was Cannabis Europa London, held on 26 and 27 May 2026. It is the leading B2B conference for the regulated cannabis sector in the United Kingdom. The next edition is expected in May 2027.

Do you need to be a professional to attend a CBD trade show?

It depends on the show. B2B premium events (Cannabis Europa, CB Expo Dortmund, ICBC Berlin) are reserved for accredited professionals. Major consumer trade shows (Mary Jane Berlin, Cannafair, Spannabis, Cannafest, Cultiva) are open to all adults with a ticket. Cann'Agri Expo Nantes uses a hybrid format open to the public.

Can you consume CBD on the premises of these shows?

Direct consumption is generally prohibited inside the exhibition halls for safety reasons. Shows have outdoor areas where consumption is tolerated, in compliance with local regulations. CBD consumption remains legal for adults as long as the THC content stays below 0,3 %.

Ready to discover quality CBD products?

While you wait for your next trade show, you can find at 321cbd the essential of the categories you will see on the stands: CBD flowers, CBD resin, indoor premium, e-liquids, concentrates and accessories. All our products comply with the legal threshold of 0,3 % THC and are tested in an independent laboratory.

To go further on the topics you will encounter at trade shows, read our guides: CBD terpenes, how to choose a grinder, and everything about vaporisation.